April 6, 2007

Videos in Viral Marketing - Good and Bad

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Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements. Read more for Using Videos in Viral Marketing.
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September 25, 2006

Obtaining signed interview releases: copyright protection law and ownership issues

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Federal Copyright Law – Who Is The “Copyright Owner” Of An Interview when using an existing interview or when conducting a new interview….Essential tips…

Read full article at: Copyright

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August 26, 2006

Harry Potter Merchandise

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Are you on the Harry Potter kick? Man, I tell you, I am flabbergasted at how gargantuan this thing is. I would have never guessed in a million years that a mere book about young wizards would have been so successful. No offense to J.K. Rowling, but I personally didn’t find the concept all that fresh. I mean come on, how long have we been reading books and watching movies about witches, warlocks, and demons? Regardless the hype and propaganda revolving around Harry Potter is incomparable. What harry potter merchandise have you invested in? Possibly some ear wax flavored jelly beans.

Read more here.

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