Welcome to Actors, Actresses, Film and Entertainment

We all love entertainment.  It’s that relaxing break from the norm.  The film industries provide us with a certain escapism, which allows us to be someone else for 90 minutes, or just leap out of our mundane lives.  While the film industries may be a wonderful part of our culture, they are not so easy to excel in.  Breaking into the film business can be an up-hill battle not fully understood until you give it a try.  For some odd reason, your connections seem to take precedence over all. 

The film industries have been around for the last century.  The magic of movie making leaves us all in awe.  Today there are a number of schools you can attend to better your chances of penetrating the Hollywood wall, but be ready for some competition.  If you take a look at L.A., you may wonder why so many young people are flocking there.  They all want that big break in the film industry.  They want to be stars.  A close friend of mine headed to L.A. just for that reason.  When he called me a few months later, he said that everyone he would encounter that bartended or waited tables, was there for the same reason.  The competition is unbelievable.  Although this is the case, the film industries always have room for more talent.  Granted, if you have family in the business, you are certainly better off.  Hollywood is a connections game.  Who you know, can make your career.  When I say this, I don’t mean that you do not need talent.  I simply mean that your talent can be more easily recognized with the right connections.

Film schools are located all over the U.S., just waiting for that new talent to come through.  We all have to start somewhere.  If film is your forte, try attending a film school or getting a film minor from your University, if offered.  This way you can get a better grasp of the film industry before tackling it in the real world.  When I decided I wanted to write movies, my first thought was to learn how.  Achieve that necessary talent in order to vi with the many other aspiring screenwriters.  This is no easy business.  There is competition galore.  I recall the reality check I got in my first screenwriting course.  My professor told us that 100,000 screenplays are written every year.  Wow, what a downer!  Regardless, you must move on and strive for your place in the film industry.  You will never know if you don’t try.  With the information and schooling available at your fingertips, you can easily hop online and get started. 

Everyone has heard of Yves Saint Laurent, Dolce and Gabbana and Christian Dior right. But how many people know about Yohji Yamamoto, Fontanas and Dorothy Grant? If you’re like most people, the better known names in fashion will immediately catch your attention. But have you ever stopped to consider how they got that way in the first place? Think about it. All fashion houses deal with clothes – materials, designs and models. So what makes one fashion house a more recognizable name than another? Why is it that we are all familiar with Hugo Boss, but very few of us outside the fashion industry have heard of a Zara? The answer lies in the fact that most successful fashion houses use Fashion Public Relations. Fashion Public Relations is a relatively new field that is making a tremendous impact on the way the public views fashion houses. Sure, everyone can advertise, but it is only the big names, who have the size and the affordability to undertake large-scale public advertising. These corporate fashion houses spend million of dollars each year trying to publicize themselves and to position their products in the minds of moneyed consumers. And how do they recover this cost? Ever wondered why the top designer goods are so expensive? That’s right! The cost of advertising, the overheads for plush offices, the glitz and the glamour are all added to the cost of the goods. So you end-up paying high prices for goods that actually cost a fraction! But you don’t need to spend phenomenal amounts of money in order to be successful. If your designs are appealing and the quality of your work is great, all you need to do is t pitch your messaging well. Which is why most smaller and lesser known houses opt for an alternative by going in for Fashion Public Relations. Since Public Relations is by definition free (or unpaid advertising as some people like to call it!) there are no additional costs for the consumer to pay. And unlike traditional advertising, where the memorability of a campaign is a hit-or-miss affair, with fashion public relations, one can afford to experiment till the right messaging is achieved. So what exactly is fashion public relations and who are the professionals who undertake such activities? Simply put, a fashion public relations professional is one who has undergone a course of study that enables her/him to successfully conduct public relations campaigns for fashion houses. It’s not just the high profile designers we are talking about here. Most retail stores and apparel companies also use fashion public relations professionals to maintain/improve the public image of their companies or to get journalists to write about the latest trends, sales and other information. Even key fashion figures like designers, models and event managers make use of the skills of good fashion public relations professionals to enhance their visibility in the marketplace. It is no tall claim to say that effective Fashion Public Relations can spell the difference between a brilliant but unsuccessful fashion house and a good fashion house that is extremely successful! (0)